Pay per click and Cost per click

With engines, advertisers typically bid on keyword phrases relevant to their target market Content sites commonly charge a fixed price per click rather than use a bidding system.Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list and appear adjacent to or above organic results on search engine results pages.